At Felt so good, we believe decorations should make you smile, tell a story, and look after the planet while they’re at it. That’s why, since 2009, we’ve been bringing you handcrafted, eco-friendly felt creations that are as full of personality as they are of purpose.

It all began when our founder, Adele Zara Collinson, discovered the magic of felt while working in Asia. Inspired by its vibrant colours, natural sustainability, and endless creativity, she swapped her job as a holiday rep for the adventure of starting something truly meaningful.

After weeks of searching for the right makers, Adele found her perfect match in a small cottage industry in Nepal—where skilled artisans transform wool into whimsical characters and decorations. From weekend craft markets to bustling trade shows, our designs quickly found a special place in homes across the UK and beyond.

Fast forward to today, and Felt so good is proud to create hundreds of new unique designs every year—from cheeky festive characters to decorations for every season and occasion. Each piece is lovingly handmade, with every tiny detail perfected and bursting with charm and personality.

But we’re about more than just beautiful things. At the heart of Felt so good is our commitment to:

•🌍Sustainability– felt is natural, renewable, and eco-friendly.

•🤝Fair employment– over 250 artisans in Nepal now craft our products in safe, supportive environments.

•💡Creativity– over 150 brand-new designs each year to keep your celebrations fresh and fun.

•💖Community– long-lasting friendships and positive impact, one decoration at a time.

In 2024, we opened a second cottage industry in Nepal, creating even more opportunities for local people in remote areas to learn new skills and build secure futures. And we couldn’t have done it without you—every single Felt so good purchase helps this story grow.

Sowhether you’re here for a festive bauble, a quirky little character, or a whole bundle of handmade joy—welcome to our colourful world. We can’t wait for you to meet your new felt friends.

✨Want to see behind the scenes? Follow us on Instagram to meet our team in Nepal, peek at new designs, and share in the magic of handmade.