Ensuring our practices and production has as little negative effect on the planet is at the core of Felt so good’s principles. We are constantly thriving to grow our sustainability whilst continuing to respect and safeguard our environment.

Our top-quality sheep’s wool is sourced from New Zealand, a completely natural by-product which is processed to the highest environmental standards and always cruelty free

The various processes this wool goes through to transform into our fabulous felt is always as eco-conscious as possible. Our products are hand crafted using traditional needle felting and wet felting techniques.
Naturally, these artisan methods are far more environmentally friendly as they require no machinery and therefore the production of our products is entirely pollution free.

All the dyes used to create our vibrant colours are ‘azo’ free and most are natural dyes. The steamers used for this dying process are powered using off cuts from local carpenters, therefore reducing waste in surrounding villages and transportation of materials are minimised in order to reduce any water wastage, we purify all of our own water on site, which we can then use again.

Where possible, we use sea freight as opposed to air freight in order to reduce our carbon footprint.

Currently, we use either recycled or biodegradable plastic bags for our wholesale orders, and we are in the process of replacing all postage bags to recycled and Sellotape to paper tape (as soon as our current supplies run out).

In 2020, we changed all of our label Kimble’s to natural string instead of plastic and removed any plastic embellishments from our products meaning our product is now entirely biodegradable.

We have ISO 14001 Environmental Management and ISO 9001:2000 Quality Management